Savor Traditional Culture & Sweets at Matoi
Take your senses on a journey at Matoi, a traditional Japanese dessert café in Asakusa. With over a century perfecting timeless Japanese classics like matcha, mochi and red beans, you know it'll be good.
Totoro Makes Even the Cutest Cream Puffs Cuter
Shirohige's Cream Puff Factory's handmade and decorated whimsical little Totoro-shaped cream puffs are the cutest thing you'll probably ever eat (until you slice one in half, that is).
Try Delicious Sesame Ice Cream at Gomaya Kuki
Enjoy six flavors of sesame ice cream for a unique, rich, creamy and smooth Japanese culinary experience.
Meet Chef Pikachu at the Pokémon Café
Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.
A.I. Tells Your Fortune with Bubble Tea Order
With all the different bubble tea shops trying to compete, Answer Tea serves delicious bubble tea with tapioca entertainment for your mouth, with a side of A.I. fortune-telling entertainment for your soul.
Designer Apples Fetch $2,300!
It's common knowledge that fruit is more expensive in Japan. Three of producer Chisato Iwasaki’s designed apples went for $2,300 at auction in Aomori Prefecture.
Subway Soon Selling Sweet Subs—Only in Japan
Subway is an American restaurant franchise that’s known for its healthy food options. That’s all set to change next month when the company releases its first-ever sweet sandwich exclusively in Japan.
All About Japanese Booze
Japan is a country that has a pretty open attitude when it comes to imbibing! Whether you're hoping to slake your thirst on some sake or wind down with an award-winning whisky, Japan has bountiful booze options from which to choose!
Get Lucky with Starbucks' New Years Drink
It’s all about fortune and fun for the first New Year of Reiwa!
Enjoy a Showa-Era Afternoon Parfait Break
With its classy Showa-style decor and assortment of different sizes and flavors of layered parfaits, Coffee Seibu is the perfect place to relax for an afternoon break.
Food or Art? Flower Desserts Too Pretty to Eat
Hana no Babaroa makes beautiful Bavarian cream desserts that are works of art. These gelatin cakes are made with edible flowers and gold leaf, making them almost too pretty to eat.
New Japanese Kit Kats Starring Sakura Mochi
As always, spring comes with a slew of sakura-themed goods and beverages, and this year Nestle Japan is joining the celebration by bringing out a new cherry blossom Kit Kat.
The Newest Alcoholic Kit Kat Features Yuzu
Nestlé Japan released the world’s first-ever Sake Kit Kat back in 2016, and since then they’ve been infusing their chocolate-covered wafers with other popular Japanese tipples, this time with delicious yuzu-flavored sake.
Famous Raw Egg Coffee at Yokohama's Café Giang
Vietnam's famous egg coffee has finally made its way to Japan. You don't need to wait to experience this unique concoction—try it now at Café Giang's newly-opened Yokohama branch.
The Quirkiest Shaved Ice in Tokyo
Yelo in Roppongi is not just any normal shaved ice store, especially once you see their toppings list!
Yokohama Now Has Its Own KitKat!
The latest in Nestlé Japan's line of local KitKat flavors, Yokohama's debut is based on a famous local souvenir.
This is the Richest Matcha Gelato in the WORLD
What happened when Asakusa tea shop Suzukien teamed up with Shizuoka sweets maker Nanaya? 7 levels of matcha gelato—including the most intense green tea gelato EVER.
Witness Candy Art Magic at Candy Show TIme
Come see how hard candy is created from raw ingredients to an edible piece of art right before your eyes... and for free!
Introducing Gold Caramel Tokyo Banana Kit Kats
Back in 2017, the most famous souvenir snack in Japan’s capital city, Tokyo Banana, made news when it teamed up with Nestlé Japan to create a never-before-seen Tokyo Banana Kit Kat. Now, the two companies are going for the gold!
How to Enjoy a Valentine's Date for One
A survey shows that women in Japan tend to buy Valentine chocolates that are more expensive for themselves than for their partners.
