McDonald’s has partnered up with the creator of Pokémon Go, Niantic Inc., so players have the option to visit their stores in order to progress in the game, in what appears to be an ingenious business move.

There are now 400 McDonald’s locations that are “Gym Battle” locations where players can send their Pokémon into battle. The other 2,500 stores are now "Pokéstops" for players to attain essential items for progressing in the game, such as "Pokéballs." This is where McDonald’s free Wi-Fi will probably come in handy.

It'll be interesting to see how McDonald’s profits perform over the coming weeks and whether people will actually make purchases or just enter their stores to catch Pokémon.

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