Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
A Country Town Open to Diversity & Possibility
In the town of Kamiyama, tucked away in a valley of Tokushima Prefecture on Shikoku, the population is about a quarter of what it was six decades ago. But Shinya Ominami wants to make the town a place where diverse groups can gather.
Top Photogenic Spots in Shikoku, Japan
One of Japan's four main islands, Shikoku is full of charm. Being a remote island, it has a lot of unique attractions that you simply cannot see anywhere else. Get ready with your camera and take shots of these picturesque spots!
The Next Big Food to Hop onto Japanese Menus?
Is one researcher's search for a sustainable food source for the future the next big food craze in Japan, or is the idea hopping mad?
15 Unique Festivals Only Found in Japan
There are a variety of interesting festivals in each prefecture of Japan throughout the year.
12 of the Best Dishes in Shikoku!
Savor the freshest ingredients and culinary highlights from Shikoku, featuring the best from all of its four prefectures.
Take a Walk on the Wild Side in Tokushima
Shikoku may be the smallest of Japan's main islands, but with places like Tokushima, it's truly full of heart. Come along with Nick as he dives headfirst into some of the natural wonders of Tokushima Prefecture!
Japan’s Top 5 Resort Hotels
Resort hotels are the perfect destination for any vacation, catering for all your needs while offering you luxury and grandeur in style. Here are our Top 5 picks throughout Japan!
The 3 Most Beautiful Villages in Shikoku
Shikoku is the smallest of Japan's four main islands, and the most rural. Take a look with us at the most scenic small villages on the island, tucked between mountains and along river banks.
The Isolated Attractions of Shikoku's "Tibet"
Some dedicated people are intent on saving the small village of Kito, and the last 20 bears that live in the surrounding mountains.
Visit Japan’s Least Populous Prefectures!
In a post-COVID-19 world, the concept of travel can still be quite daunting. But as things get back up and running in Japan, people may still want to avoid the crowds. If that's the case, why not try visiting one of Japan's least populous prefectures?
Traditions in Tokushima
Join our writer Nick down in Shikoku as he takes a deeper look at some of Tokushima Prefecture's most enduring pieces of history.
Hotel Why Thinks Zero Waste Is Not a Question
Tokushima has a zero-waste policy, and Hotel Why is doing its part to be a call-to-action hotel. Why is it shaped like a question mark? Read on to find out.
Discover Secret Scenic Spots in Japan
Minshuku Japan Tips From Locals
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
Riding Through the Heart of Shikoku
The charming sightseeing train known as Shikoku Mannaka Sennen Monogatari is a three-hour ride through two of Shikoku's beautiful prefectures.
13 Places to Go Canyoning in Japan
With so many rivers and mountains, Japan offers plenty of prime canyoning territory. Here are 13 great places to go canyoning in Japan!
Flock to Shikoku to See the City of Scarecrows
Tourists are making their way to a dwindling community in Tokushima Prefecture, where the number of residents is greatly outnumbered by scarecrows.
A Perfect Weekend in Tokushima City
In this second of a series on perfect weekends in Japan, an insider offers hints for enjoying this picturesque riverfront city.
Amazing Japan in 20 Time-Lapse Videos at Night
Japan always looks gorgeous, day or night, and we present to you 20 incredible videos across the nation that show how it looks when the sun goes down, from the countryside to mountains and even major cities like Tokyo, Kyoto and Osaka.
Japan Weather to Remain Unstable After Typhoon
Typhoon Haishen is moving away from Japan, but the weather is expected to remain unstable for a while.
