Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Flock to Shikoku to See the City of Scarecrows
Tourists are making their way to a dwindling community in Tokushima Prefecture, where the number of residents is greatly outnumbered by scarecrows.
Getting Back to Nature in Kochi
Get away from tourist-filled Tokyo and Kyoto, and explore the nature, food and friendly villages of Kochi. Bring your sense of adventure!
Riding Through the Heart of Shikoku
The charming sightseeing train known as Shikoku Mannaka Sennen Monogatari is a three-hour ride through two of Shikoku's beautiful prefectures.
Steam Bun-Flavored Kit Kats Are Now Available
The new Kit Kat flavor draws inspiration from a specialty snack traditionally found at Japanese hot springs.
The Prettiest Beach You've Never Heard Of
Hidden away in Kochi Prefecture is a truly unusual museum. The Sunabi Museum is a stretch of beach so beautiful that it is considered a natural art gallery by the locals!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
Top 9 Photogenic Heart-Shaped Spots In Japan
Love is in the air! Whether found in nature or built by design, your heart will be filled to bursting when you catch a glimpse of these heart-shaped spots throughout the country, just begging to be photographed!
Top 20 Recommended Scenic Spots in Japan
We have gathered a few spots and scenes that are worth checking out on your next autumn vacation. Let us introduce you to the top 20 recommendations for autumn scenery in Japan.
A Country Town Open to Diversity & Possibility
In the town of Kamiyama, tucked away in a valley of Tokushima Prefecture on Shikoku, the population is about a quarter of what it was six decades ago. But Shinya Ominami wants to make the town a place where diverse groups can gather.
Explore Shikoku on a Luxury Sightseeing Train
Japan's new luxury sightseeing train will show visitors a part of the country most never see—Shikoku!
Tranquil Vacation Spots in Southwest Japan
Besides Kyoto, Osaka & Hiroshima, there are plenty of lovely, less-known vacation spots throughout southwestern Japan.
The Next Big Food to Hop onto Japanese Menus?
Is one researcher's search for a sustainable food source for the future the next big food craze in Japan, or is the idea hopping mad?
Unmanned Stations, Gorgeous Scenery
Unmanned stations on Japan's smaller train lines are becoming an increasingly popular tourist attraction, and one glimpse at the views some of them offer is all you'll need to understand why!
This Beach Is Like a Scene out of 'Your Name'
Chichibugahama Beach looks like a Makoto Shinkai anime come to life, and is well worth a detour off the beaten travel path.
Ikura, the Adorable Eco-Friendly Dog
An environmentally friendly dog has collected more than 3,000 plastic bottles during walks over five years!
A Backpacker's Guide to Kochi
Join Stephen Schreck from A Backpacker's Tale as he visits Kochi Prefecture to do what he does best—learn the ins and outs of the region, and what makes it a fantastic destination for those looking to get off the beaten path!
Incredible Cherry Blossoms in Kagawa
Learn about Shiudeyama, a beautiful cherry blossom spot in Kagawa Prefecture which was featured in the New York Times’ as one of Japan's must-visit destinations!
Discover Secret Scenic Spots in Japan
Minshuku Japan Tips From Locals
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
Get Schooled About Fish at New Kochi Aquarium
Upon first glance this building in Kochi Prefecture might seem like your standard aquarium. But this repurposed elementary school is the perfect place to study marine life!
