The Next Big Food to Hop onto Japanese Menus?
Is one researcher's search for a sustainable food source for the future the next big food craze in Japan, or is the idea hopping mad?
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SHIKOKU
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Discover Secret Scenic Spots in Japan
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
A Country Town Open to Diversity & Possibility
In the town of Kamiyama, tucked away in a valley of Tokushima Prefecture on Shikoku, the population is about a quarter of what it was six decades ago. But Shinya Ominami wants to make the town a place where diverse groups can gather.
A Backpacker's Guide to Kochi
Join Stephen Schreck from A Backpacker's Tale as he visits Kochi Prefecture to do what he does best—learn the ins and outs of the region, and what makes it a fantastic destination for those looking to get off the beaten path!
Get Schooled About Fish at New Kochi Aquarium
Upon first glance this building in Kochi Prefecture might seem like your standard aquarium. But this repurposed elementary school is the perfect place to study marine life!
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
This Beach Is Like a Scene out of 'Your Name'
Chichibugahama Beach looks like a Makoto Shinkai anime come to life, and is well worth a detour off the beaten travel path.
