All About Japan

These Powerful Pokémon Have Got Your Back

Get your hands on these limited-edition Pokémon backpacks that you'll literally have to catch by yourself.

Meet the Second Gen Pokémon Personal Seals

These personal seals can be personalized with names in Japanese or English, and now include 100 characters from the Johto region of Pokémon!

Kagawa's Stunning Slowpoke Manhole Covers

Each species of Pokémon has its own set of stats and parameters, but Slowpoke hasn’t usually scored particularly high in the respect department.

Evolve Your Wardrobe with These Pokémon Socks

Here comes a new line of Pokémon socks—and these aren’t some chintzy for-kids souvenirs from the 100 yen shop. These are proper grown-up quality socks from Socks Appeal Japan.

Mizuno & Pokémon Team Up to Make Pokégear IRL

Pokémon worked with Mizuno to bring a line of snappy sportswear and accessories to be sold exclusively at their Pokémon Center outlets and select Mizuno branches.

Party with 2,000 Pikachus

For an entire week, over 2,000 Pikachus invade and parade through Yokohama's Minato Mirai area with five huge shows and many mini events.

Gotta Catch All 24 Pokémon Designs at Uniqlo

Original fan-made Pokémon designs hit the shelves at global retailer Uniqlo, even amid a bit of controversy surrounding the grand prize winner.

Delight Your Valentine with Pokémon Chocolates

What do you get for the Pokémon fan who has caught 'em all this Valentine's Day? Your heart in the form of these chocolates!

Say 'Aloha' to the Alola League Champion: Ash!

It took over 20 years, but Ash finally won a Pokémon tournament, to the delight of many fans around the world!

Graffiti Pikachu at Shibuya's Pokémon Center

The newest Pokémon Center in Shibuya, within walking distance from the Scramble intersection, also has giant Mewtwo in a research tube waiting to greet guests.

'Catch 'em All' with Pokémon Vending Machines

Instead of wandering the grass looking for wild Pokémon, you can now get them even easier with new Pokémon vending machines conveniently located throughout Tokyo.

Pokémon & Baskin-Robbins: A Sweet Team-up!

Pokémon ice cream cakes are now on the menu at Baskin-Robbins Japan!

Meet Chef Pikachu at the Pokémon Café

Haven't you ever think you wanted to eat the food in Pokémon? Well, now you can make your dreams come true at the Pokémon Café! Eat Pikachu curry, an Eevee plate, Snorlax hamburg steak, magical Gengar drinks, and more.

This New Pokémon Evolution Isn't So Farfetch’d

A first-generation Pokémon is finally getting an evolved form in the upcoming Pokémon game, 'Pokémon Sword.'

Pokémon Manhole Covers Adorn Japan's Streets

The roads of cities and towns throughout Japan are now dotted with colorful Pokémon manhole covers, creating a tantalizing treasure hunt for fans!

Catch Some Waves with Pikachu at LaLaport

In Chiba, not far from the heart of Tokyo, the LaLaport in Tokyo Bay is a popular shopping destination with more than 400 shops ranging from fashion to homeware to specialty stores.

Uniqlo Pokémon T-Shirt Design Winners

Japanese fashion retailer Uniqlo held a worldwide contest, and the winners for the Pokémon-themed contest of 2019 will be on sale this summer!

Pokémon Reimagined as Classic American Cartoon

Japanese animators and composers channel the traditions of American slapstick shorts for a new take on classic Pokémon.

Keep Your Eyes Peeled for These New Poké Lids

Pokémon have been popping up all over Japan in the craziest of places—below us!

Take a Peek at These 'Pika Pika' Popscicles

Poké-fans have three new ways to stay cool, thanks to the Drink and Ice Shop by Pokémon Café pop-up shops that’ll be open during the Pikachu Outbreak, taking place between August 6 and 12.

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