What exactly is kawaii? In her seminal work The Pillow Book, Heian Period (794-1185) author and poet Sei Shonagon defined it as young, innocent and pure. But 1,000 years later does that still hold true?

In a wildly entertaining video, ad agency Dentsu seeks to visually define the term. Do you agree? Be sure to visit Spoon & Tamago for more information below!