To show just how big a role its cosmetics are playing, Shiseido’s video has a before/after theme. But rather than start at the beginning and follow along as the makeup artists apply the various types of blush, eyeliner and lipstick used for the eight styles, the video reverses the process and reveals that while the models may look very different, they all have something in common beyond wearing Shiseido products.

Wildly different as they may look, it turns out they’re all the same person underneath!

Shiseido revealed the model as Sayako Mizuki, a 24-year-old native of Shimane Prefecture. No doubt her eight starring roles in the video have won her a few new followers on social media, even if her fans might not be able to recognize her depending on her makeup for the day.

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