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Snack on Some Strawberries Dipped in Matcha

Take your tastebuds for a ride when you bite into this delicious dessert from Japan's most popular discount interior shop.

Japan—Where Tradition Meets the Future

Centered around a slick video of 45 locations across three regions of Japan, the JNTO's new European campaign is a beauty to behold.

Moss Garden Café Has Us Enchanted

With amazing outdoor eating spaces set on moss-covered grounds in the middle of the woods, this is a secret haven for lovers of nature and Studio Ghibli.

Yokokan Teien: A Splendid Secret Garden

One of the three best Japanese gardens as selected by the U.S.-based Sukiya Living Magazine (The Journal of Japanese Gardening), this is a pleasant gem hidden in Fukui City.

Have a Cuppa in Kanazawa’s Old Town

While traveling in Kanazawa, be sure to stop for a nice, fresh cup of tea from a tea shop dating back to the Edo Period (1603-1868)!

Make Your Own Enormous Green Tea Pancakes

With just a rice cooker and a few extra ingredients, you too can make your very own giant green tea pancake.

Matcha or Sencha? A Green Tea Primer

Explore the different kinds of green tea in Japan. Discover the differences between sencha, matcha, hojicha and more!

The Real Health Benefits of Green Tea

Green tea has long been believed to have health benefits, and nowadays people tout it for everything from weight loss to heart disease. But what does the research actually show?

Slurp on Some Matcha-Flavored Ramen

Ramen and green tea are two of the best things to make if you’ve got a pot of hot water; however, now you can have both at once!

San Grams: A Third-Wave Green Tea Shop & Café

The third-wave green tea movement is taking root right in the heart of Japan’s green tea industry.

7 Cute Cafés in Tokyo

Discover some of the cutest cafés in Tokyo. You won't just want to visit for the food, but for the whole experience!

How to Enjoy Tea Ceremony Like a Local

Like many traditional Japanese events, tea ceremony is a treasured cultural activity where manners are key. Before you sit down, here's a quick primer on the rules you'll need to know to properly enjoy 'chado.'

The Japanese Secret to Longevity Through Food

For more than a decade, Japanese people have remained in the top ranks of the longevity scale. One of the biggest secrets to their long lives is rooted in their cuisine.

Top 5 Green Tea Parfaits in Kyoto

While the Kyoto area is known for its green tea, why not take it to the next level with a green tea parfait?

Top 5 Tea Places for Ladies Who Just Lunched

Yes, girls just wanna have fun! And for some, this means a long chat over tea in a calming environment that grants breathing space. While big name tea franchises abound in Japan, here are Tokyo and Yokohama's best kept secrets.

Try Making These Tantalizing Green Tea Treats

If having a sweet tooth is your bitter truth, we've got five amazing matcha recipes that are sure to satisfy you with a green tea tang!

How to Brew the Perfect Cup of Green Tea

If you often enjoy drinking green tea at home, make sure you know the proper way to brew each kind. It's not as simple as just putting the kettle on!

Kaikado Is Serving up Style (& Tea) in Kyoto

Read on to learn about this Kyoto building's dramatic transformation from an abandoned government building to a stylish café and creative space.

7 Matcha Sweets to Die for in Kyoto!

Love matcha? Then you have to try these seven unique sweets from seven hot Kyoto shops!

Drip, Drip, Drip Goes the Green Tea

Calling itself the world’s first hand-drip green tea shop, Tokyo Saryo is now open for business in Tokyo.

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