Transformed Not by Alchemy, but by Sanrio
Hit anime/manga 'Fullmetal Alchemist' characters Edward and Alphonse Elric have transformed again, but this time it’s not the result of alchemy.
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Wonder Woman & Hello Kitty Finally Join Forces
For the first time ever, Sanrio’s cute cat will be teaming up with a Western-made film.
Sanrio & Sailor Moon Collab Goods Are Here
Sailor Moon and My Melody are teaming up in their first collaboration to bring you adorable goods with a dash of Moon Prism power.
5 Lesser-Known 'Theme Parks' for Families
No, Disneyland is not the only theme park Japan has. These five side trips, only a day out of Tokyo, are themed spots you can enjoy as a family. This list may just prompt you to reminisce about your childhood and book a trip for your family this weekend!
Cracking Open Gudetama's Shell
Ever wondered how Sanrio's egg yolk character became so popular? The folks over at Vox shed some light on the subject!
Introducing Sanrio's Newest Character
This mid-20s working red-panda may look cute on the outside, but you don't know what's lurking underneath that adorable exterior...
New Gudetama Café Opens in Tokyo!
Sanrio made the egg a star, then this café made his butt a marshmallow.
6 Geothermal Days in the 'Land of Fire'
Spend a day hugging the edge of one of the world's largest calderas, meander through eight boiling 'hells,' let yourself get buried in steaming hot sand, and even visit Hello Kitty—there's an incredible array of things to be done in Kyushu!
