What to Drink with Ramen
Undecided about what to drink with your ramen? Check out Serious Eats' picks of preferable drinks you should try with your noodles!
The National Research Institute of Brewing
The National Research Institute of Brewing in Higashihiroshima City carries out advanced analysis, evaluation and research on alcoholic beverages.
My Night Out with Dad
This endearing story of a father teaching his daughter an important life lesson about alcohol will tear you up.
Sake School: How to Pair Fish with Sake
Take a look at some basic guidelines for finding the best sake to drink with seafood.
Tour the Inaba Brewery in Ibaraki
The Japan Guy takes us through the Inaba Brewery on a snowy day—and reveals what lies behind a certain mysterious little door!
Heavenly Sake from Hokuriku
The Hokuriku region is home to many breweries famous for producing splendid sake. Let's take a look at some well-known Hokuriku sake we're sure you'll want to try!
Want to Sip on Sake from a Squid Chalice?
Why settle for sake cups when you could be drinking your fine rice wine from an edible chalice made out of squid?
47 Souvenirs from All 47 Prefectures!
Traveling around Japan but don't know what souvenir to buy from each region? We've got you covered with this crazy list of our Top 47 'omiyage' from each of the nation's 47 prefectures!
Goodness Gracious! Great Balls of Sake!
This revolutionary ice bomb is filled with flavor and excitement.
Matcha Isn't Just for Tea
Itohkyuemon, a reputable tea company in Kyoto, has added a new sparkling wine drink to its matcha-infused liquor line.
Sample 100 Types of Sake in Tokyo!
Discover the taste of real local 'jizake' at a sake bar in Asakusa that offers over 100 different types of Japan's famous rice wine!
This Trendy Way to Try Sake Is the Bomb!
Spend enough time on an American college campus and you'll surely come across a sake bomb. So why is it relatively unknown in Japan?
4 'Alcoholic' Beverages with 0% Alcohol
'Nomyunication' (communication through drinking) is very important in Japanese society. But what if you're not good at drinking? No problem! Come check out these 0 percent alcohol alcoholic drinks!
Local Brewer Reinvented with Global Sake
25 years ago, Asahishuzo was just a local brewer with a faltering brand, its products losing market share not only to other breweries but also to beer, wine, shochu and other beverages.
5 Seriously Stylish Sake Cups
A wonderful collection of sake cups using a variety of materials including wood, tin and gold!
7 Cool Sake-Inspired T-Shirts
Want to show your appreciation for sake and its history? Then tell everybody about it with these fantastic sake-inspired T-shirts!
A Perfect Pairing of Hot-Pot & Sake
Koyama Brewery is the only sake brewery left in Tokyo's 23 wards—and Roppongi's Kintsuta is a great restaurant for getting a taste!
The Changing Faces of Horoyoi
See if you can recognize some of the flavors and faces of Horoyoi!
3 Classic Souvenirs from Toyama
When shopping for souvenirs on your first tour of Toyama, you may not be able to make a quick decision about which to select. Here are three representative Toyama souvenirs that can help you make your choice!
'Kanpai' with Gundam Sake Cups
Why settle for a regular ceramic sake cups when you can sip from the head of a Gundam robot?
