Enduring Beauty: Japan’s Sustainable Cosmetics
From the biggest names in beauty products to smaller, more niche labels, Japanese cosmetic brands are tackling sustainability goals in a variety of innovative ways.
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MAKEUP
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Companies Encourage Everyday Sustainable Goals
As countries around the world aim to attain the United Nations Sustainable Development Goals (SDG) to improve society, companies in Japan are thinking of ways to incorporate SDG efforts into people's everyday lives.
The Evolution of the ¥100 Shop
It's amazing to see what ¥100 can buy! It's even more amazing to see what DIY projects some creative customers are able to accomplish using only materials from ¥100 shops!
Smell Sweet Thanks to Kiki & Her Cat Jiji
Studio Ghibli enters the perfume game with the launch of its 'Kiki’s Delivery Service' body mist line.
Differences in Korean & Japanese Makeup Trends
In colors and application techniques, Japan and South Korea go their separate ways when it comes to cosmetics.
Get Your Hands on Super Mario Bros. Makeup
Japanese makeup cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.
Dress as a Fox Bride at This Studio in Kyoto
One photo studio in the historical Arashiyama neighborhood is offering a makeover/photo package you won’t find anywhere else.
100 Years of Japanese Makeup Styles
Check out how Japanese makeup has changed in the past 100 years!
