ISHIKAWA

From wood and lacquerware to porcelain and glass, Japanese artisans have used a number of innovative materials to produce some of the most wonderful creations.

Experience the welcoming culture of hospitality that is the pride of Japan.

Experience a traditional recycling-oriented lifestyle.

Taste the best food cultures that make the most of an abundance of ingredients and preparation methods.

Despite their combined population of only 900, the villages of Shunran no Sato drew 11,000 visitors in 2014, attracted by the prospect of experiencing traditional Japanese life from locals only too happy to share.

Locals share secret trails with incredible views of the Japanese countryside!

Change your perception of Japan by taking an unforgettable bicycle ride through some of the country's rural and picturesque areas.

Don't take your eyes off this video for a second, or you'll miss seeing the precision and concentration that it takes to design a single bowl.