Booking.com’s Luiz Rodrigues on Diversifying Japan’s Inbound Market
From promoting lesser-known destinations like Amami Oshima and Furano to addressing overtourism, sustainability, and inclusivity, Luiz Rodrigues is looking to diversify experiences across the country. In this interview, he discusses post-pandemic rebound travel, the growing role of AI in creating seamless journeys, and how technology can connect visitors with authentic, off-the-beaten-path Japan while supporting regional economies.
