HIROSHIMA

Join our friends at Spoon & Tamago as they explore the many charms of Hiroshima.

These restaurants throughout the country are known for their warmth, hospitality and accessibility, as well as the mouth-watering dishes they serve up to hungry diners from around the world!

These limited edition Coca-Cola bottles feature lovely designs that highlight regional history and culture!

There are many places that offer the gooey, savory Japanese pancake, 'okonomiyaki.' Osaka and Hiroshima Prefectures are the top two hotspots around the country, with two distinctly delicious styles of this supremely cravable dish!

This new bullet train from JR West will allow passengers to travel in comfort like never before, with six unique cars that cater to the needs of different types of travelers.

Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!

Tokyo is famous for 'otaku' hotspots like Akihabara, Ikebukuro and Nakano. But where do you go if you're not in the Tokyo area? We've got your 'otaku' needs covered in seven other major cities around Japan!

Specialists in every step of denim manufacture—spinning, dyeing, weaving, washing—abound in Fukuyama, a leading producer of denim in Japan. The locale is a driving force behind the worldwide appeal of Japanese denim.