COSMETICS & MEDICINE

Introducing some lesser known essential oils of the island of Okinawa, where the locals have long known that health is a harmonic state of body, mind and spirit.

From the biggest names in beauty products to smaller, more niche labels, Japanese cosmetic brands are tackling sustainability goals in a variety of innovative ways.

As countries around the world aim to attain the United Nations Sustainable Development Goals (SDG) to improve society, companies in Japan are thinking of ways to incorporate SDG efforts into people's everyday lives.

Some days you want the soothing scent of incense to dispel the musty air of your home. Other days maybe you'd prefer to smell like an éclair instead of freshly picked flowers. Thankfully, Japanese cosmetics company Kobe Bijinnuuka has got you covered.

If you don't have the time or money to take the flight to South Korea, visit Shin-Okubo instead for a mini taste of the best of trending Korean street food, cosmetics, idol goods, and more.

If you're looking to try some high-quality natural cosmetics while in Japan, look no further than Yoroshi Cosmetics, a local Asakusa brand with over 90 years of history.

If you're a fan of LUSH's magical bath bombs, you can't miss out on LUSH LABS. 9,000 bath bombs on a bath bomb conveyor belt—if you're a true Lushie, you better not miss it.

Japanese companies are known for wacky TV commercials, but cosmetics brand SK-II has capitalized on this trend with a series of commercials for their PITERA Essence product that features a star-studded cast of Japanese, Chinese, and American celebrities.