CHUBU

One of the weird and fun things about Japan are insanely expensive fruits. Including a box of persimmons that fetched 100,000 yen in the season’s first auction in Ishikawa Prefecture.

A man in central Japan is working on promoting sustainability and boosting local tourism by making gin.

Visitors to Mount Norikura in central Japan can now enjoy fall foliage. And wow are they in for a treat this year!

Shinto priests are on a mission to deliver holy stones to a shrine on the summit of Mount Tsurugi in central Japan.

Mt. Fuji got its first snowcap of the season, two days earlier than usual.

The Association of the Most Beautiful Villages in Japan is a non-profit organization dedicated to promoting and preserving the most interesting and beautiful rural towns in Japan. There are truly some hidden gems on this list!

This remarkable wooden cabin was constructed locally in the mountains of Japan using a Shopbot 3D wood cutter, with minimal impact on the environment. Click to learn more.

Guesthouses are a great way to enjoy an authentic and affordable stay in Japan and interact with locals. Join us as we take an inside look at the Japanese guesthouse industry with two guesthouse owners!