AOMORI

There’s much more to the main island’s northernmost prefecture than just delicious apples.

Explore the natural beauty of Japan’s hidden luxuries at one of these splendid traditional Japanese inns.

Harvests in Hachinohe are always abundant, with bountiful crops that are fresh and cheap. So it's no surprise that Hachinohe’s biggest selling point is the incredibly high-quality gourmet foods you can get at an affordable price.

Follow along with Wendell as he explores the Tohoku Pacific Coast from the northeastern city of Hachinohe all the way down to Sendai, marking his favorite sights along the way.

While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!

Japan seems to be overflowing with so-called 'power spots.' Here are 20 of the best, many of them tied to mountain worship, ancient shrines, and the very origins of Japan.

Snow still stands majestically on the mountains of northern Japan even as new leaves bud on the trees in the valleys. If you want to truly feel spring as it comes to Japan, you want to visit Tohoku.

Many tourists concentrate on the so-called 'Golden Route' connecting Tokyo to Kyoto and Osaka. But what do you do if you want to get off the principal tourist highway and see the best of the rest? Here are Japan's 21 best off-the-Golden-Route spots!