We've put together four of our favorite viral videos that garnered fans on an international level.

To commemorate the 100th birthday of Hideo Yoshida, the fourth CEO of Japanese advertising conglomerate Dentsu, an NPO group called Yoshida Hideo Memorial Foundation opened a museum in December 2002 dedicated to the history of advertising in Japan.

Get to know the wonderful world of Western sweets in Japan.

A quick and easy guide to 'wagashi,' or traditional Japanese sweets.

Dentsu has a huge influence on Japanese culture by deciding when, what, where and how things got promoted, as Dentsu owns stocks in different mass media conglomerates. But just how much do you know about this global powerhouse?

Seasonality is a key to Japanese culture. Each season brings exciting and different things to do, see and, of course, eat! Here are our favorite traditional Japanese sweets, or 'wagashi,' for each each season.

Tired of the crowded clubs and bleak bars? Here are four options that will help you get through the night in style.

The largest metropolis in the world, Tokyo understandably has everything you could ever need. During the day, offices are humming with busy workers; but at night, the streets of these four hip areas are buzzing with nocturnal party animals.