Catch These Hunky Fisherman Trading Cards

In December of last year, a local government agency in Aomori Prefecture set out to create a PR campaign that would boost the value and attractiveness of their fishery industry. They eventually landed on the idea of creating sets of trading cards featuring real-life fisherman, flexing in poses often featuring the fish they caught. The cards have become a huge hit among the local community and beyond with kids trying to collect different cards while also vying for rare cards.

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