Isetan opened in April 1992 as the one and only Japanese department store in Bangkok. A wide variety of Japanese ingredients and products can be found there, such as fresh produce daily. Japanese fruits are imported based on seasonality from the north to the southern regions of Japan.

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Currently, Fuji Super has four branches in Bangkok and handles a wide variety of Japanese products such as vegetables, fruits, fish, meat, seasonings, processed food, frozen food and household goods. Their prices are very reasonable. No other supermarket outside Japan is able to carry such a wide variety of products!

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