Debuting on October 26, 2015, Mr. Babe is a magazine designed specifically for "chubby" (pocchari) men. The first of its kind in Japan, it's aimed at men in their 30s to 50s with a body mass index of over 25.

Despite Japan’s reputation for healthy eating, one in three men in Japan are now said to be overweight, with government figures pointing to a growing rate of obesity among men in their 30s and 40s. The next edition of Mr. Babe,, pictured above with the affable Jack Black on the cover, will be available on March 24, 2016.