HaHa is the sound of laughter, and may not immediately seem like an appropriate name for a socially conscious fashion label. But it also means mother (母) in Japanese, and is associated with the number 8 (八), which has many positive connotations in Asian culture.

HaHa was founded in 2013 by Takafumi Tsuruta, who believes fashion shouldn't just be about the runway, but about meeting you wherever you are in life. When he debuted his first line at the Mercedes-Benz Fashion Week Tokyo in 2014, the collection featured clothes for all aspects of life, whether you’re in a wheelchair, have only one arm, are on your way to a funeral, or are simply going to work on a rainy day.