For its 3-D on the rocks campaign, Suntory teamed up with Japanese ad agency TBWA\Hakuhodo to offer the world’s first 3-D-milled ice cubes.

Each creation is the result of a time-consuming modeling process, carved to the smallest details with a precision drill. Each cube is then placed at the bottom of a glass of whisky for its first and last journey into this world. The fruit of such time and effort being bound to melt away might remind some of the ephemeral nature of Japanese beauty, while others may see it as pure obsession with Japanese luxury liquors.

Click below for more photos of these amazing ice sculptures!