allabout japan
allabout japan

Even Robots Crave Kit Kat

By O.M. Miki

https://www.youtube.com/watch?v=bU__Zmhpyhg

If you live in Japan or have had a chance to visit, you'll notice the vast amount of Kit Kat candy varieties in all major supermarkets, including flavors such as wasabi, soy sauce, baked potato and matcha.

Successful advertisement is key to any company aiming to keep a product popular forever—as is market expansion, as exemplified by this Malaysian ad for matcha Kit Kat from Japan. The commercial is jam-packed with brilliant brand messaging, including Kit Kat's "Gimme a break" slogan—or in this case, "Have a Japanese-inspired break," including a cute robot who politely offers worn-out-looking Japanese people a much-needed chance to relax.

O.M. Miki

"In this world some people born are like keys that move the world and exist having no connection to the social hierarchy established by man."—Griffith (Berserk)

Tokyo based film & video-game screenwriter (Tokyo)
Managing Director at Aoi Taiyo (Kobe Based NPO)
I'm in love with nature, astronomy and Kyudo.
I admire my beautiful children: Soul and Ao-Ra Miki

www.aoitaiyo.com